WHY ARE DESIGNER BRANDS FRENCH?

As a big fan of fashion, I always pondered why the majority of designer brands are french ?

A BRIEF HISTORY

All started with the notable French King LOUIS XIV ( LE ROI SOLEIL). Louis XIV was a fashion lover but, in that time, Madrid that was the fashion capital by using Italian textile and jewelries because the French one were inferior. So the king LOUIS XIV he was kind of fed up to buy his suits and jewelry from Italy he wants to wear peaces made in France, so he asked his finance minister to find a solution. Thus, he invented Royale Manufacture ( MANIFACTURE ROYALE) which is an industrial establishment founded by royal privilege and enjoying Monopoly. So in less THAN a decade this policy had transformed the French economy, including the creation of the fashion magazine MERCURE GALANT.

KING LOUIS XIV
MERCURE GALANT

So after French Renaissance France known another King LOUIS PHILIPPE so L. P he knew if he wants to stay in power he should be nice with the bourgeois cause the kings before him, they always favorite les bourgeois ( feudal system shiit ) long story short at that time the bourgeois they were mimicking the noble ones in all the life aspects the way they talk, the way they dress….. So obviously they want to start to dress like them from that point that the fashion economy in France Knows a huge blow up.

KING LOUIS PHILIPPE

At first the nobles who go to the craftsmen and asked them to design what they want but, with time the demands become too high so the majority of crafstmen decided to create their own models which are standardize, and they propose their creations to their clients.

PARISIENNE FASHION STILL IN THE PROCESS OF DEVELOPMENT

Thierry Hermès

.IN 1837 THIERRY HERMÈS found la maison HERMÈS that provided at first just products for horse riding, which is visible until that day in their logo.

.In 1854 LOUIS VUITTON launch his brand to sell “DES MALLES “which are huge suitcases.

Louis Vuitton

.And then LOUIS FRANÇOIS CARTIER, he founded the huge luxurious brand of watches and jewelry CARTIER.

Louis François Cartier

FUN FACT: LE ROI SOLEIL LOUIS XIV is the person who created the 3 pieces suit.

So i hope y’all enjoyed it. Don’t forget to share your thoughts with us down below.// Take Care//

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